Assignment No : 2
Recent Fabindia Controversy
Fabindia links over 55,000 craft based rural producers to modern urban
company based rural producers to modern urban markets , thereby creating a base
for skilled , sustainable rural employment and preserving India’s traditional
handicrafts in the process . Fabindia products are natural , crafts based ,
contemporary and affordable .
Diwali Festival sari collection ( Fabindia
womenswear on sale ) . Popular ethnic wear brand Fabindia was recently forced
to pull down a promotional advertisement to launch its new festive collection
following from backlash from right wing groups . Fabindia was accused of
‘’demeaning’’ the Hindu Festival Diwali by naming its festive collection ‘
Jashn-e-Riwaaz ‘ ( celebration of tradition ). Though the clothing brand
withdrew all promotions , it clarified that the new lunch was not its Diwali
collection . The Diwali collection will be launched under ‘ Jhilmil si Diwali ‘ promo , the company announced . The
phrase means that , literally . The capsule is not our Deepavali collection of
products . Our Diwali collection called ‘ Jhilmil si Diwali ‘ is yet to be launched’ ’clarified
the company in a statement . On October 9 Fabindia tweeted , ‘’As we welcome
the festival of love and light ,Jashn-e-Riwaaz , by Fabindia is a collection
that beautifully pays homage to Indian culture ‘’. The protest gained steam after
BJP Yuva Morcha President Tejasvi Surya tweeted , “ Deepavali is not Jash
–e-Riwaaz. Brands like @FabindiaNews must face economic costs for such
deliberate misadventure .Many accused Fabindia of defacing the Hindu festival
Diwali by using the urudu word ‘Riwaaz’ which means tradition .Therefore this
the most recent Fabindia controversy.
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